Information is Power!

Know the Demographics of your Market!

The information gained from a well prepared professional demographics report is invaluable. If you are undertaking a  practice business planning program, professional services marketing and communication program, considering a second or new location, or considering a practice transition program (bringing in an associate, partner or selling), then the benefit of gaining an understanding the demographics of your market is an important element.

This professional level demographics report is no simple accumulation of local Chamber of Commerce information. Rather, we have made arrangements with a well regarded national demographics firm to provide the demographic product. We have found over the years that the report is  excellent for the purpose of analyzing a market area(s) for dental and dental specialty practices. 

The report is coupled with a personal discussion conference call to discuss the data as it is presented and applied to your practice type (general care, periodontial, endodontic, orthodontic, pediatric, multi-specialty, etc.) and the patient market drawing area.

 After You Place Your Order Follow These Steps:  

• You will download the Demographics Report Request Form to complete and email back.
  
• Upon receipt of your emailed Request form, we will process the demographics report request.
  
• Your report will be ready within 3 to 5 business days of your Request.
  
• The report will be emailed to you and your conference call date and time will be confirmed.

 Notes on Selecting Report Parameters:

• The demographics report can be prepared either in specific radii around the practice address (in as tight as a .5 mile radius increment, the largest being 30 miles, 3 radii maximum), or a polygon (irregular area) patient drawing areas based on street or topographical boundaries.
  
• Your practice location and type of practice (or location you want analyzed) will help indicate the area to designate for the report.
  
• For the majority of practices located in urban and suburban areas, requesting a report with
  1, 3 and 5 mile radii will provide your primary patient and market drawing area.
  
• Specialty practices and rural practices will often have a larger drawing area. In that case
  3, 5 and 10 mile radii may be more appropriate. (Note: The limit for the largest reporting radius is 30 miles.) 
  
• Further, to reflect the fact that an ocean, large lake, highway, mountain range or other topographical feature(s) cuts off or elongates and area may point to using a "Polygon approach" (irregular drawing area). For example: North to highway 50, east to the ocean, south to county line highway X and west to route 102.
  
• Remember, your staff can be helpful in determining how far away 75-80% your current patients reside to help indicate your primary patient and market drawing area. 

 The Conference Call:

• To complete the service the demographics report generated is coupled with our analysis during a telephone or Skype conference call. The conference call, lasting usually 30 to 40 minutes,  reviews report findings to indicate and help confirm target markets, undeserved markets and communication areas depending on the data presented for household income, education, age and income variables, among many others.

You are on your way to knowing your market!